What does internet publicity for an author include?
Internet publicity covers earned coverage in online publications and blogs, plus the author’s own online presence. C.S. Lewis & Co. helps authors develop content for social and business networking sites, personal or professional websites, and blogs, and helps them expand their professional networks on popular platforms such as Facebook, LinkedIn, and Twitter.
It is the part of a campaign closest to book marketing services, and the firm offers it alongside its core publicity work rather than as a separate ad program.
Contributor columns: the long tail of expert positioning
A recurring column under an author’s name keeps them in front of readers between interviews. According to the firm, Cathy Lewis helps clients become regular bloggers at sites such as Huffington Post, Forbes.com, Inc.com, and PsychologyToday.com, and David Lewis helps authors become contributors at sites such as Thrive Global, Forbes.com, Chief Executive, and PsychologyToday.com.
For an example of the format, read Cathy Lewis’s Thrive Global interview with her client Matthew Luhn, How To Leverage Hollywood Storytelling In Book Publicity.
Earned online coverage vs your own channels
| Criterion | Earned online media | Contributor columns | Author’s own channels |
|---|---|---|---|
| Examples | Online features, interviews, reviews | Recurring bylined posts on established sites | Website, blog, social and business networks |
| Who controls it | The outlet’s editor | Shared: the author writes, the site publishes | The author |
| Credibility signal | Third-party endorsement | Ongoing expert status | Depends on the content |
| Lifespan | Lasting, searchable articles | Grows with every post | As long as it is maintained |
How internet exposure is built
Step 1: Strengthen the author website
A site that tells media who the author is and why they matter. The firm’s blog covers how to build an author site that sells.
Step 2: Develop shareable content
Posts and articles drawn from the book and the author’s expertise.
Step 3: Expand the network
Grow professional connections on the networking platforms of the moment.
Step 4: Pursue contributor roles
Pitch the author as a regular contributor to established sites.
Where internet exposure fits in the whole campaign
Part of a four-channel plan
Online coverage multiplies what happens in print, radio, and television. Read the full book publicity services guide for how they work together.
Common questions
What is the difference between book publicity and book marketing?
Book publicity earns coverage you do not buy directly, such as interviews, reviews, and features, while book marketing usually covers paid and owned channels like ads, websites, and newsletters. C.S. Lewis & Co. focuses on publicity and also offers internet marketing help, such as developing content for websites, blogs, and social and business networking sites.
See this answer in the full FAQIs C.S. Lewis & Co. a book PR agency or a book marketing agency?
C.S. Lewis & Co. Publicists describes itself as a small book publicity firm serving authors and publishers. Its core work is earned media across print, radio, television, and internet outlets. It also offers internet marketing support and, through professionals it works with closely, speaker services, media coaching, and writing services.
See this answer in the full FAQWhich kinds of media does C.S. Lewis & Co. pitch?
C.S. Lewis & Co. pitches print, radio, television, and internet media, including newspapers, magazines, regional and national radio and television, podcasts, blogs, and online publications. Cathy Lewis has helped clients become regular bloggers at sites such as Huffington Post, Forbes.com, Inc.com, and PsychologyToday.com.
See this answer in the full FAQCan I do my own book publicity?
You can, and many authors handle parts of it themselves, such as a website, newsletter, and social media. What is harder to replicate is daily pitching backed by existing media relationships. C.S. Lewis & Co. builds customized lists of top media contacts with whom it has established relationships and rapport.
See this answer in the full FAQCan publicity help a book that is already out?
Often, yes. Expert positioning does not depend on a release date: C.S. Lewis & Co. pitches authors as sources for breaking news stories, and those stories keep happening long after publication. Ask the firm whether your book’s topic and your goals suit a campaign after launch.
See this answer in the full FAQHave a book launching soon?
C.S. Lewis & Co. Publicists builds customized print, radio, television, and internet campaigns for authors and publishers. Share your book, your publication date, and your goals.
Contact C.S. Lewis & Co. Publicists