How do I know if a book publicity service is legit?
Look for named clients, specific outcomes, and evidence you can verify. Vague praise tells you little; a named author saying which outlets they appeared on tells you a lot. Then check the placements on the author’s own media page.
Step 1: Check for named authors and books
References should name the client and the title.
Step 2: Look for specific results
Outlets, appearance counts, and what changed afterward.
Step 3: Verify recent placements
Ask, as Bestseller Publishing suggests, for the specific podcasts, trade publications, or broadcast segments placed in the last 12 months.
Step 4: Ask how results are reported
Regular updates and dated milestones at 30, 60, and 90 days.
Step 5: Confirm subject fit
Make sure the firm knows your book’s subject area.
C.S. Lewis & Co. client references
Published by C.S. Lewis & Co. Publicists
These quotes come from the references page on the C.S. Lewis & Co. website. They are the firm’s own published client comments, not an independent review.
“Her team helped me make over 100 media appearances, including appearing on CNN and Good Morning America. We sold over 125,000 copies in 11 languages. Cathy and her team were a big part of that success.”
“When Cathy tells you she has a Rolodex she can reach out to, you’d better believe her.”
“She is hard working, connects well with people, and comes up with creative ideas to produce results. For thought leaders, Cathy is a great person to work with.”
Check real campaign results yourself
C.S. Lewis & Co. links to media pages from real client campaigns. A sample, as listed by the firm:
- Daniel Amen MD media page
- Joel Schwartzberg media page
- Areva Martin media page
- Ted Baxter media page
- Ora Nadrich media page
- Carol Roth media page
Past press kits
The firm also publishes PDF press kits from past campaigns, including books by Carol Roth, Al Siebert, and Hamilton Beazley, PhD, on its press kits page.
How we chose these examples
Quotes were selected from the firm’s published references for specificity: named authors and concrete outcomes. They are reproduced as written and attributed. This page was written by C.S. Lewis & Co. Publicists, which publishes this guide; no independent audit was performed. Read the methodology or return to the book publicity services guide.
Common questions
Where can I read book publicity services reviews for C.S. Lewis & Co.?
The firm publishes client references on its main website. For example, Mike Song, author of The Hamster Revolution, wrote that Cathy Lewis’s team helped him make over 100 media appearances, including CNN and Good Morning America. The references page also includes comments from authors such as Mark Pastin, Prasad Kaipa, and Jim Camp.
See this answer in the full FAQHow do I compare book publicity companies?
Compare them on the same criteria: subject expertise, media channels covered, how they report results, and recent placements. Bestseller Publishing suggests asking for the specific podcasts, trade publications, or broadcast segments a firm placed clients on in the last 12 months. C.S. Lewis & Co. links to real client media pages so you can review campaign results.
See this answer in the full FAQWhat questions should I ask a book publicist before hiring?
Ask which outlets they placed clients in during the last 12 months, how they report results, who on the team does the work, and what milestones they set at 30, 60, and 90 days, as Bestseller Publishing suggests. Also ask how they tie pitches to news and whether they cover radio, television, print, and online.
See this answer in the full FAQI had a bad experience with a publicist. What should I look for now?
Look for a clear plan, honest communication, and regular reporting. One C.S. Lewis & Co. client wrote that after “a disappointing gauntlet of publicists,” the firm “came up with a well-thought-through game plan, executed it,” and helped land a spot on CNN. Ask any firm for recent placements and dated milestones.
See this answer in the full FAQCan I see examples of past book publicity campaigns?
Yes. C.S. Lewis & Co. links to media pages from real client campaigns, including those of Daniel Amen MD, Areva Martin, Ted Baxter, Ora Nadrich, Judith Orloff, and Carol Roth. The firm has also published PDF press kits from past campaigns, so you can see the materials that media receive.
See this answer in the full FAQCan a publicist guarantee media coverage?
Earned media depends on editors and producers, so coverage generally cannot be guaranteed by anyone. What you can ask for is a clear plan and regular reporting. One C.S. Lewis & Co. client, author Mark Pastin, wrote that Cathy Lewis keeps authors up to date as opportunities emerge and provides a monthly summary of results.
See this answer in the full FAQHave a book launching soon?
C.S. Lewis & Co. Publicists builds customized print, radio, television, and internet campaigns for authors and publishers. Share your book, your publication date, and your goals.
Contact C.S. Lewis & Co. Publicists